New SHOPPING Feed Development on Pinterest
The new, long-awaited, shopping GIFTS FEED (a work-in-progress currently) is special because it features PRODUCT PINS only. "Product Pins show extra details like pricing, availability and where to buy right on the Pin so Pinners can decide which products are right for them." "Pinners also get notifications when product Pins they’ve added drop in price."
What the new GIFTS Feed Looks Like on Pinterest
In other words your Rich Pins are not just visually-rich but also content-rich non-visually (which would have other flow-on benefits in terms of SEO, etc.). Just imagine how your pins will be showing up in search engines' organic search results not only under graphical images but also for written content if you take more effort in making your pins really rich in non-graphical content. This move will also be helpful for the increasingly savvy, diligent shopper-buyers as they scour the Net for more information and bargains before purchasing.
What RICH Pins Look Like on Pinterest
And so this looks like a logical move for Pinterest and a good one for pinners. Hopefully the WIP phase will result in a sleek and unbloated, straightforward system that participants can utilise simply and easily so they can continue to focus on their main game of ... PINNING ... with Passion! and not struggle with the coding or technical execution when they start to use the new feed.
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