MyShapes – Underwear Reduce Cellulites With Nanotechnology: Start-up Idea

MyShapes – Underwear Reduce Cellulites With Nanotechnology: Start-up Idea

Underwear reduces cellulite with nanotechnology

By Michelle Hammond
Tuesday, 24 July 2012
start-up-idea_Double_HelixA new range of underwear has been launched online which manufacturers claim actually helps to burn fat.

Italian firm MyShapes uses nanotechnology and crystals that focus infrared rays to create a material to reduce cellulite.

It claims the Emana range is a “curative and cosmetic line with infrared rays” by stimulating blood circulation to the skin’s surface.

Among the list of benefits, MyShapes insists the new range helps eliminate toxins, naturally counters skin flaws caused by cellulite, improves metabolism and even decreases the lactate acid during sport.

It also claims to have a clinically tested international patent for the product.

To obtain the cosmetic effect of Emana, it’s recommended people wear the garments for at least six hours a day for 30 days.

According to trials carried out by MyShapes, 50 women who tried the range for 60 days saw the appearance of cellulite reduce by an average of 11%.

As women become increasingly determined to look thinner with less effort, why not develop your own cellulite-reducing range of underwear?

Postword: Oh my, check this out - all you ladies will love this ... reduce cellulite and look thinner? .. with no excruciating exercise, in fact no exercise at all - period!  Where can we get some of these miracle undies?

Sterling & Hyde – How An Accident Inspired Me To Start Up: My Best Mistake

Sterling & Hyde – How An Accident Inspired Me To Start Up: My Best Mistake 

"How a horrific accident inspired me to build a fashion brand."

By Michelle Hammond
Friday, 20 July 2012
feature-how-i-richards-thumbMany entrepreneurs are inspired to start a business in the wake of a negative experience, but not too many can say they built a fashion brand after almost losing their partner.

But for Amy Richards, founder of Sterling & Hyde, it was that prospect that inspired her to start up.

Based in Sorrento on Victoria’s Mornington Peninsula, Sterling & Hyde is a women’s fashion accessory brand, stocking leather handbags, jewellery, hats, scarves, shoes and the like.

In addition to its own handbag designs, Sterling & Hyde encourages customers to come up with their own designs. The business also has an in-house, on-the-spot jewellery alteration service.

But as Richards explains, it took a tragic event to give her the courage to pursue her passion.

“I was a HR manager and lawyer working at O-I Glass when I went off with my friends to do the Kokoda Track in 2009,” Richards says.

“On the day that I left, my partner Pete had a near fatal motorbike accident on his dirt bike on a motorcross track. He ended up in intensive care.”

In addition to a brain injury, Peter had two collapsed lungs and multiple broken ribs. According to Richards, he died on the operating table at least three times.

“I found out about this just before I was due to set off on the actual trek. I flew home immediately. Pete stayed in hospital for six weeks and had months of rehabilitation,” she says.

While Pete has made a near full recovery, the ordeal prompted him and Richards to re-evaluate their lives. They decided to move from Melbourne to the Mornington Peninsula.

“I had always dreamed of opening my own fashion boutique and this was the life-changing event which gave me the courage to do so,” Richards says.

Sick of carrying three bags to work – a handbag, a laptop bag and a gym bag – Richards began designing leather handbags that could be used for all three purposes.

Styling & Hyde opened its doors on August 28, 2010.

“As an avid fashionista, I always felt a personal touch lacking in the boutiques I used to go into,” Richards says.

“So when creating S&H, it was essential to truly cater to what a woman wants, which is quality products, value for money and exceptional service.”

This commitment to value and service has proven successful. In addition to Richards, the S&H team consists of a store manager and two sales assistants.

In its first year, Sterling & Hyde became profitable in three months, served more than 6,000 customers, launched an online store, and built an online following of more than 1,000 women.

In the 2010-11 financial year, the company’s revenue was $360,000. It also appeared in the 2012 StartupSmart Top 50.

“Our store is performing well because of our clear focus on the customer, thereby stocking the products they want, and going above and beyond… to provide service,” Richards says.

Richards is understandably proud of her story.

“I turned a tragedy, such as my partner’s accident, into a success by having the courage to use such a life-changing event to change my course in life,” she says.

“I put everything on the line to do so by selling my two houses to create Sterling & Hyde… [even though] I had had no prior experience in the retail industry.”

“We moved 100 kilometres away from our family and friends to a town where we knew nobody so I could open Sterling & Hyde.”

“I now have a profitable business which is well respected and has customers travel over two hours to come and shop with us. Such customer loyalty is rare.”

“When everything was suggesting this is something I should not do, I did it anyway.”

Feel the fear and do it anyway. Michelle has demonstrated immense courage and faith at a time when Life was at its most testing - what an Inspiration to us all!  Are you living your Passion for Fashion ... yet?

Delta415 Wearcom Jeans – Jeans Designed For Smartphone Use: Start-up Idea

Delta415 Wearcom Jeans – Jeans Designed For Smartphone Use: Start-up Idea

Jeans accommodate “urban mobile culture”

By Michelle Hammond
Thursday, 12 July 2012
start-up-idea-plastic-pocketsDesigners who are sick of having to fish around for smartphones to send a text have created a pair of jeans with a see-through pocket.

The Delta415 Wearcom Jeans, from San Francisco company Alphyn, allow the wearer to leave their phone in their pants while sending texts, surfing the net or playing Angry Birds.

“The Delta415 jeans feature our Gen-2 Wearcom smartphone pocket with a zippered flap for a more discreet look… and full usability of the smartphone while sitting down,” Alphyn says.

“These jeans are made of coated, 100% cotton premium denim for a deep indigo color and a great feel.”

“The patented Wearcom pocket is made of durable polymer film to allow for complete interactivity with any touch screen device.”

“A button hole above the genuine leather film edge opens into the front pocket for threading headphones/mic wire into right pant pocket.”

Alphyn says the jeans represent a “new generation of clothing”, handmade with the same care, techniques and fabrics traditionally used by San Francisco’s denim industry.

However, the jeans are “infused with 21st century utility and style” to accommodate our “urban mobile culture”. What other items might accommodate this urban mobile culture?

Postnote:  What a great idea - just what every jean-wearer has ever wanted!  
Cell-phone jeans - hip, hot and tech-friendly! Where can we get some?